Origins under BMW (project "L30")Last updated: 18 June 2012 The L322 began life as project "L30" under BMW ownership. When BMW bought the Rover Group in 1994, its management quickly judged the just-launched P38A too dated to last, cancelled its planned 1999 updates, and prioritised an all-new Range Rover. The result was one of the most expensively developed vehicles of its time.
A 2003 Range Rover L322 Vogue — the BMW era · Wikimedia Commons, CC BY-SA
Key takeaway: Designed from a clean sheet under BMW as project 'L30', with deep BMW engine and electronics DNA, much of which Ford later had to re-engineer.
The clean-sheet briefBMW R&D chief Wolfgang Reitzle drove the project. The story goes that he sat blindfolded in a P38A and performed a "touch test" of the interior materials, identifying around 70 areas for improvement. The design team was told to start from a clean sheet rather than base the car on the P38A's dated underpinnings — while still making it instantly recognisable as a Range Rover. Design & designersDesign was led by Rover Group design director Geoff Upex with lead designer Don Wyatt. Proposals were invited from the Land Rover styling department, from BMW (under Chris Bangle), and from outside firm DRA (Design Research Associates): a deliberately competitive process. The winning exterior grew from a sketch by Land Rover designer Phil Simmons that drew on both the original Range Rover and the lines of a Riva speedboat. The Munich studio was headed by Ian Cameron; the acclaimed cabin was the work of Alan Sheppard. The team kept the classic Range Rover cues:
Developed in MunichThe L30 was a joint Rover-BMW project, based largely at BMW's FIZ Engineering Centre in Munich until the final pre-production stage, when work returned to Solihull. Munich was used because Rover's Gaydon facility was already full with the new Mini (R50) and other projects. With a development budget far beyond anything Land Rover's previous owners could have managed, the engineers gave the car a state-of-the-art monocoque?monocoque. A unibody structure where the body shell itself carries the loads, instead of bolting a body onto a separate ladder chassis. Stiffer, quieter, lighter. body and all-round height-adjustable air suspension. Only about 10 prototypes were built before the first production car. BMW under the skinBMW influence ran deep. The car was designed to take BMW's M62 V8, and many parts were BMW items adapted for Land Rover:
DID YOU KNOW
As a BMW Group flagship, the L30 was reportedly meant to get BMW's then-new electrical
architecture (including iDrive) and the ZF 6-speed auto — the same tech as the 2002 7
Series (E65) and Rolls-Royce Phantom. When BMW decided to sell, it pulled that cutting-edge
technology and finished the car with a mix of older E38/E39/E53 electronics instead.
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